Creativity is a one of the most important skills needed in the public relations world, from writing daily social media posts to designing advertisements and off-the-wall strategic plans that both get people talking and capture the target audience to do something. Sometimes, it can be difficult to stay creative or find new sources of inspiration.
Read about some of my sources of inspiration and how I get into the creative zone at The Back 9 Blog.
Videos can add a dynamic view into your business by giving insight into products or showcasing exclusive techniques. Know the best way to grill a steak? Want to show off your new clothing line? Video is the way to go, especially in this increasingly digital world.
Need some convincing? Let me throw some statistics at you. In 2016, online video will count for an estimated 55 percent of consumer Internet traffic. People watch more than 4 billion hours of videos on YouTube alone. And approximately 52 percent of consumers say they are more confident in online purchases after watching product videos.
Convinced yet? If you are, read about a few different types of videos to show off your business at The Back 9 Blog.
Londoners were a bit confused on their daily commutes last Monday. A dead Tyrannosaurus Rex was seen on the back of a flatbed throughout the major areas of London.
But don’t worry, the Jurassic Park movie hasn’t suddenly come to life. This was all publicity for National Geographic Channel’s television event, Jurassic Week, and their new show, T. Rex Autopsy.
Read more at The Back 9 Blog.
