Constant Creations Blog - Alexandra Constantinou

Aug

2015

SharkFest vs. Shark Week: Battle of the Ratings

You know about Shark Week, but have you heard about SharkFest?

To catch you up to speed on what was all the rage last week, SharkFest is a six-day celebration of sharks on Nat Geo WILD. Nat Geo WILD is obviously in direct competition with Discovery Channel’s Shark Week for viewers and ratings, so the Nat Geo WILD promotion team had to make a big splash with their advertising campaign.

Click here for a quick SharkFest Rant promo video to give you even more background information on their marketing approach. Essentially, they know that viewers will get confused and they do not care. At all. In fact, they are counting on it.

Read more about SharkFest’s battle against Shark Week on The Back 9 Blog.

Jul

2015

Free Art Friday

What Free Art Friday taught me about good branding.

First off, Free Art Friday is a weekly scavenger hunt for art that occurs in many cities across the world, including Houston. Artists of all trades put out a free piece of art and then post clues on Instagram with #htxfreeartfriday for people to find. When somebody finds the art piece, they have to post on Instagram that the artwork has been found. I participated in Houston’s own Free Art Friday for the first time a couple of weeks ago and was so inspired by the event. As I was running (well, driving) around town with my mom and brother, I realized that Free Art Friday was all about branding.

Read what #htxfreeartfriday taught me about branding and promotion over on The Back 9 Blog.

Jun

2015

Video for Your Business

Videos can add a dynamic view into your business by giving insight into products or showcasing exclusive techniques. Know the best way to grill a steak? Want to show off your new clothing line? Video is the way to go, especially in this increasingly digital world.

Need some convincing? Let me throw some statistics at you. In 2016, online video will count for an estimated 55 percent of consumer Internet traffic. People watch more than 4 billion hours of videos on YouTube alone. And approximately 52 percent of consumers say they are more confident in online purchases after watching product videos.

Convinced yet? If you are, read about a few different types of videos to show off your business at The Back 9 Blog.

Jun

2015

T-Rex Terror

Londoners were a bit confused on their daily commutes last Monday. A dead Tyrannosaurus Rex was seen on the back of a flatbed throughout the major areas of London.

But don’t worry, the Jurassic Park movie hasn’t suddenly come to life. This was all publicity for National Geographic Channel’s television event, Jurassic Week, and their new show, T. Rex Autopsy.

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