Commercial Gold

As an event even bigger than Super Bowl, the Olympics bring in a lot of views – and therefore a lot of commercials are shown. Here are my top three commercials from this year’s Olympics in Rio, Brazil.

Bronze

Coming in for a bronze medal is Reese’s “Summer… Like a Winter Olympian” commercial starring Lindsey Vonn! A couple of different companies used the idea of putting summer Olympic athletes into abnormal situations, but I really like the idea of working with a winter  athlete (maybe because I love the Winter Olympics more? (I also love Reese’s…)). This commercial lets the audience know that, while incredibly talented in their chosen sport, Olympic athletes aren’t good at everything. Lindsey is going to veg out and watch Team USA just like the rest of us – with a Reese’s peanut butter cup, of course.

 

Silver

Silver goes to Samsung’s “Galaxy Note 7: Busy, Busy, Busy” with Christoph Waltz! This commercial is light and pokes fun at some American stereotypes, bringing a smile to my face. Christoph dressing as all the different characters but slowly coming to understand American patriotism is a bit of reprieve from our current political climate.

 

Gold

And last, but definitely not least… Dick’s Sporting Goods brings home the gold with “Gold in US” One of the most important lessons I have learned in my public relations, advertising and visual design classes is to always dig deep into research – and this commercial obviously did with great payoff. I love that they dug into the idea of gold and the physical and metaphorical ways people and especially these Olympic athletes have gold within themselves.

 

And as a special edition, look at this amazing advertisement for the upcoming Paralympics!

 

What were your favorite commercials? Or worst commercials? Let me know on Twitter!

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Posted by Alexandra

Public Relations • Social Media • Video

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