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SharkFest vs. Shark Week: Battle of the Ratings

You know about Shark Week, but have you heard about SharkFest?

To catch you up to speed on what was all the rage last week, SharkFest is a six-day celebration of sharks on Nat Geo WILD. Nat Geo WILD is obviously in direct competition with Discovery Channel’s Shark Week for viewers and ratings, so the Nat Geo WILD promotion team had to make a big splash with their advertising campaign.

Click here for a quick SharkFest Rant promo video to give you even more background information on their marketing approach. Essentially, they know that viewers will get confused and they do not care. At all. In fact, they are counting on it.

Read more about SharkFest’s battle against Shark Week on The Back 9 Blog.