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Free Art Friday

What Free Art Friday taught me about good branding.

First off, Free Art Friday is a weekly scavenger hunt for art that occurs in many cities across the world, including Houston. Artists of all trades put out a free piece of art and then post clues on Instagram with #htxfreeartfriday for people to find. When somebody finds the art piece, they have to post on Instagram that the artwork has been found. I participated in Houston’s own Free Art Friday for the first time a couple of weeks ago and was so inspired by the event. As I was running (well, driving) around town with my mom and brother, I realized that Free Art Friday was all about branding.

Read what #htxfreeartfriday taught me about branding and promotion over on The Back 9 Blog.

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